Matalan: advert-body-3 by ITN
- Location:
Matalan have launched the Christmas season with a heart-warming and humorous new TV campaign.
With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV.
The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.
Credits
Matalan: Simon Lee, National Marketing Director
Agency: ITV Adventures
Production Company: ITN Productions
Acting Director of Advertising Production: Adam Barnett
Head of Creative: Kathryn Dufty
Executive Producer: Stuart Hall
Producer: Noelia Lage
Account Manager: Erin McLean
Director: Matt Carter
Production Managers: Anna Connolly, Claire Lambert, Craig Reynolds
1st AD: Julian Richards
DOP: Matt Fox
Matalan Style Director: Kat Byrne
Casting Directors: Hannah Simons, Anne Stone
Location Manager: Darren Pratt
Art Director: ART DEPT TV – Benedict Lack and Samuel Walters
Gaffer: Paul Silva Allen
Sound Recordist: Mike Palmer
Post Production: ITN Productions
Offline and Online Editor: Rhyss Hall
Colourist: James Gilmore
Audio: Guilt Free Post
