Matalan: Creating Value in Every Moment by ITN

Agency: ITN
Client: Matalan
Date: Nov 2017
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Matalan have launched the Christmas season with a heart-warming and humorous new TV campaign.

With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV.

The commercial is a warm take on a family’s busy run up to Christmas, from day to night. Playing with unpredictable moments that make Christmas what it is, the ad includes all the humour of a school Christmas play, house parties with friends and reaches a crescendo with domestic carnage courtesy of a misbehaving dog.

Credits

Matalan: Simon Lee, National Marketing Director

Agency: ITV Adventures

Production Company: ITN Productions

Acting Director of Advertising Production: Adam Barnett

Head of Creative: Kathryn Dufty

Executive Producer: Stuart Hall

Producer: Noelia Lage

Account Manager: Erin McLean

Director: Matt Carter

Production Managers: Anna Connolly, Claire Lambert, Craig Reynolds

1st AD: Julian Richards

DOP: Matt Fox

Matalan Style Director: Kat Byrne

Casting Directors: Hannah Simons, Anne Stone

Location Manager: Darren Pratt

Art Director: ART DEPT TV – Benedict Lack and Samuel Walters

Gaffer: Paul Silva Allen

Sound Recordist: Mike Palmer

Post Production: ITN Productions

Offline and Online Editor: Rhyss Hall

Colourist: James Gilmore

Audio: Guilt Free Post