Samsung has announced the launch of ‘Not A School 2020’, a free educational experience co-created by and forGeneration Z.
Now in its second year, Not A School forms part of Samsung’s global commitment to educate and empower future innovators to achieve their full potential and become the next generation of leaders, pioneering positive social change.
The unique learning experience is open to 18-25-year olds from a diverse range of backgrounds and enables young people to become game-changers of the future by offering the skills, support and technology know-how to pioneer a better world.
The campaign, created in partnership with Iris, launches with a film starring British rapper, singer and songwriter Lady Leshurr, one of the programme’s high-profile ambassadors.
The campaign will be promoted via Samsung’s social channels; Snapchat, YouTube, Instagram, Facebook, as well as Lady Leshurr’s and other influencers own channels. FutureLearn will also promote the online courses with their extensive database of learners via their CRM, owned social and PR channels.
Lead Strategic and creative agency - IRIS
Creative Director - RICHARD HAYTER
Creative - CALUM LANGLEY
Creative - RIC BLANK
Producer - ADAM REID
Group Account Director - RACHAEL ANTHONY
Account Manger - ANNABEL BAKER
Director AMY BECKER-BURNETT
Head Of Production PETER MAYNARD
Producer SELENA CUNNINGHAM
DOP JOE DOUGLAS
Motion GFX Designer JESS GORICK
Post Producer OLIVIER DARRIET- FISHER
Editor PETE HILLS @POPS
Grade LUKE MORRISON @ETC
Online ROSS SMITH/ TOBY CHERRILL @POPS
Sound Design DAVE WILLIAMS @Envy
Composer FRANKIE TEARDROP
Artist FRANKIE TEARDROP
Label/ Publisher ONE TWO MANY RECORDS/ ONE TWO MANY PUBLISHERS
Music Supervisor DAVID BASS @THEODORE