Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Samsung: Not A School 2020 by Iris

Agency: Iris
Client: Samsung
Date: Sep 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
9 votes

Samsung has announced the launch of ‘Not A School 2020’, a free educational experience co-created by and forGeneration Z.

Now in its second year, Not A School forms part of Samsung’s global commitment to educate and empower future innovators to achieve their full potential and become the next generation of leaders, pioneering positive social change.

The unique learning experience is open to 18-25-year olds from a diverse range of backgrounds and enables young people to become game-changers of the future by offering the skills, support and technology know-how to pioneer a better world.

The campaign, created in partnership with Iris, launches with a film starring British rapper, singer and songwriter Lady Leshurr, one of the programme’s high-profile ambassadors.

The campaign will be promoted via Samsung’s social channels; Snapchat, YouTube, Instagram, Facebook, as well as Lady Leshurr’s and other influencers own channels. FutureLearn will also promote the online courses with their extensive database of learners via their CRM, owned social and PR channels.

Credits

Lead Strategic and creative agency - IRIS

Creative Director - RICHARD HAYTER

Creative - CALUM LANGLEY

Creative - RIC BLANK

Producer - ADAM REID

Group Account Director - RACHAEL ANTHONY

Account Manger - ANNABEL BAKER

POPS PRODUCTION

Director AMY BECKER-BURNETT

Head Of Production PETER MAYNARD

Producer SELENA CUNNINGHAM

DOP JOE DOUGLAS

Motion GFX Designer JESS GORICK

Post Producer OLIVIER DARRIET- FISHER

Editor PETE HILLS @POPS

Grade LUKE MORRISON @ETC

Online ROSS SMITH/ TOBY CHERRILL @POPS

Sound Design DAVE WILLIAMS @Envy

MUSIC

Track WELLINGTON

Composer FRANKIE TEARDROP

Artist FRANKIE TEARDROP

Label/ Publisher ONE TWO MANY RECORDS/ ONE TWO MANY PUBLISHERS

Music Supervisor DAVID BASS @THEODORE