H&M: The NFL Collection by IMG

The National Football League (NFL) has announced a new collaboration with global fashion retailer H&M to launch men’s, women’s and children’s NFL-branded apparel and accessories.

The products will be sold in more than 20 countries outside of the US, including the UK, China, Japan, Colombia, Germany, India, Mexico, South Korea and the Middle East. The first capsule collection of men’s jackets, tops and lounge-wear is available in stores and online now, with women’s, children’s and accessories lines to follow next season.

The collaboration reflects demand from growing legions of international NFL fans in recent years with regular season games in London and Mexico, and its annual Super Bowl event now watched in more than 180 countries and nearly 25 languages.