Knowsley Safari: advert-body-1 by If Agency

Manchester's IF agency has produced a TV campaign for Knowsley Safari, highlighting the adventures families can have at the visitor attraction this summer. The 30-second advert, which will be transmitted from the 17 July, follows a bee as it flies across the vast open spaces and observes the array of wildlife which kids and their families can explore and interact with over the school holidays.

Jo Whiteley, creative director at The If Agency, said: “Finding a way to convey the true scale of the adventure at Knowsley is a real challenge. I won’t lie. I felt sick from the moment Knowsley signed off the script.

"Wild animals, kids, weather and a CGIi bee… What could possibly go wrong? In reality, the Bee was a moment of absolute brilliance. Allowing us to take viewers on a real adventure, at pace and capturing the imagination of our core audience”.