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Agency: Humanaut
Client: PetSafe
Date: Feb 2018
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According to the cats in a new campaign for PetSafe’s ScoopFree self-cleaning litter box, humans are harvesting their poop and shuttling it to the moon in an alien conspiracy that appeases our otherworldly creators.

Brand invention agency Humanaut partnered with PetSafe for a follow-up to 2016’s Catspiracy campaign to promote the litter box – a hands-free device so effective at keeping litter boxes fresh and clean that the cats of the world are convinced it is proof of a global conspiracy wherein humans harvest cat poo for profit.

Catspiracy 2.0 picks up where the original 2016 campaign left off. In a new 15-second spot, a nervous feline narrator directs viewers to “Get the facts at Catspiracy.com.” In longer versions, the tabby and his paranoid pals expound upon their theories. Among them: Area 51 might actually be a real-life ‘Area No. 2,’ the moon (aka ‘The Night Ball’) is likely a giant sub-zero storage facility for poo, and aliens are probably in on it, too.

Credits

Client: PetSafe

Agency: Humanaut

Campaign Title: Catspiracy 2

Chief Creative Director: David Littlejohn

Chief Strategist: Andrew Clark

Senior Integrated Producer: Tommy Wilson

Director of Content: Dan Jacobs

Account Supervisor: Michelle Sturgis

Creative Director: Andy Pearson, Liza Behles

Copywriter: Andy Pearson, Liza Behles, David Littlejohn, Alana Questell

Art Director: Nik Daum

Designer: Carrie Warren

Design Director: Stephanie Gelabert

Production Company: Humanaut Productions

Director: Dan Jacobs

Producer: Tommy Wilson

Associate Producer: Caroline Jewell

Director of Photography: Sean Webley

Post Production: Fancy Rhino

Post Producer: Katie Nelson

Lead Editor: Kyler Potter

Assistant Editors: Tyler Beasley, Matt Hadley

Colorist: Matt Hadley

Media: Redwood Inc.