John Hancock: advert-body-2 by Hill Holliday
- Location:
Financial services firm John Hancock has rolled out a campaign called 'Different World. Different Approach' that aims to show viewers how the company has evolved over time to meet the needs of today's consumers. In one spot, a young Hispanic woman walks through an office building lined with portraits of past CEOs, all of which show the faces of older, white men -- except for the last one, which is a painting of the young woman herself. In another spot, same-sex couples, couples with children from previous marriages and interracial couples are all shown celebrating their weddings. At the end, a voiceover states: “A different world requires a different approach. John Hancock. Investments, Retirement, Protection for a different world.” According to John Hancock, the campaign "highlights both how the rapidly changing world is impacting the lives and financial needs of consumers and the ways in which a transformed John Hancock can help address those needs."
Credits
Chief Creative Officer Lance Jensen
Executive Creative Director
Group Creative Director: Kevin Daley, Rick McHugh
Copywriter "CEO": David Banta
Art Director "CEO": Kevin Daley
Copywriter "Wedding": Rick McHugh
Art Director "Wedding": Kevin Daley
Agency Executive Producer: Brian Gonsar
Agency Assistant Producer: Sam Moross
Account Director: Nancy Lehrer, Mike Burns
Account Supervisor: Meghan Cermack
Management Supervisor: Brittany French
Account Executive: Neil Carroll
Project Manager: Jillian Kenney
Planner: Baysie Wightman
Production Company Park Pictures
Executive Producer: Jackie Kelman Bisbee
Executive Producer / Producer: Caroline Kousidonis
Director: Lance Acord
Cinematographer: Lance Acord
Edit House: Exile
Editor: Matt Murphy
Assistant Editor: Maria Lee
Executive Producer: Sasha Hirschfeld
Head of Production: Melanie Gagliano
Post Producer: Evyn Bruce
Music House Wedding: South Music & Sound Design
Original Music: Artist/Title "Wedding"
Music Producer: Sean Simmons, Ann Haugen
Music Composer: Nate Morgan (50%), Jon Darling (25%), Dan Pritikin (25%)
Music House CEO: Walker
Original Music: Artist/Title "CEO"
Music Creative Director/Partner: Peter Gannon
Music Composer: Christopher Keyes
Senior Music Producer: Rachel Rauch
Assistant Music Producer: Julianne Wilson
Sound Engineer: Brian Heidebrecht @ Soundtrack Boston
Post Production: Brickyard VFX
Executive Post Producer: Kirsten Andersen
Post Producer: Ellen Schmitt
Lead VFX Artist: Mark L’Heureux
VFX Artist: Andy Diefenbach
Telecine Artist: Tim Masik @ Company 3 NY
