The Drum Awards Festival - Official Deadline

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Client: Dos Equis
Date: Apr 2017
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Ahead of Cinco de Mayo, Dos Equis has rolled out a campaign that stars The Most Interesting Man in the World competing in a ghost pepper eating contest. The spot is part of the Dos Equis' 'Spice Up Your Cinco' campaign, which the brand said is encouraging beer drinkers to "embrace the adventurous side of the holiday." Aside from the ad, Dos Equis is also hosting a Cinco de Mayo party in NYC on April 27 where DJ Questlove will perform.

Credits

Chief Creative Officer of the Americas: Toygar Bazarkaya

Executive Creative Director: Keith Scott

Executive Creative Director: Paul Johnson

Creative Director: Jonas Wittenmark

Creative Director: Tobias Carlson

President of New York: Laura Maness

Managing Director, Chief Performance Marketing Officer: Jon Dupuis

Group Account Director: Chris Budden

Account Director: Michelle Garrard

Account Supervisor: Wendy Hu

Account Supervisor: Jenny Maughan

Elaine Purcell: Group Planning Director

Senior Social Strategist: Rachel Korenstein

Global Chief Content Officer: Vin Farrell

Head of Content, North America: Dave Evans

Head of Content, North America: Sylvain Tron

Executive Producer: Jill Meschino

Junior Producer: Alex Zubak

Director of Broadcast Business Affairs: Cathy Pitegoff

Senior Broadcast Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Production Company: Rattling Stick

Directors: Traktor

Executive Producer / Partner: Joe Biggins

Executive Producer: Jeff Shupe

Head of Production: Richard McIntosh

Producer: Paul Ure

Director of Photography: Tim Maurice Jones

Production Designer: Tim Moen

Stylist: Liz Botes

South Africa Production Company: AFS Productions

Executive Producer: Dale Kushner

Executive Producer: Brin Kushner

Head of Production: Jayne Rodgerson

Line Producer: Gail Warner

Editorial Company: Work Editorial

Editor: Rich Orrick

Executive Producer: Jane Dilworth

Executive Producer: Erica Thompson

Producer: Jamie Perritt

VFX: The Mill

Chief Creative Officer NY / Shoot Supervisor: Angus Kneale

VFX Producer: Clairellen Wallin

2D Lead: Mikey Smith

2D Assists: Blake Druery, Yoon Kim, Heather Kennedy

Telecine: Company 3

Colorist: Tom Poole

Colorist: Stefan Sonnenfeld

Producer: Clare Movshon

Audio: Sound Lounge

Sound Engineer: Tom Jucarone

Music: Beacon Street Music

Composers: Beacon Street Studios

Principal: Andrew Feltenstein

Principal: John Nau

Executive Producer: Adrea Lavezzoli

Sound Design: Yessian

Sound Designer: Weston Fonger

Executive Producer: Marlene Bartos

Senior Producer: Emily Smith

Production Consultant: APR

Senior Broadcast SME: David Quartararo