Dos Equis: advert-top-1 by Havas New York
- Location:
Ahead of Cinco de Mayo, Dos Equis has rolled out a campaign that stars The Most Interesting Man in the World competing in a ghost pepper eating contest. The spot is part of the Dos Equis' 'Spice Up Your Cinco' campaign, which the brand said is encouraging beer drinkers to "embrace the adventurous side of the holiday." Aside from the ad, Dos Equis is also hosting a Cinco de Mayo party in NYC on April 27 where DJ Questlove will perform.
Credits
Chief Creative Officer of the Americas: Toygar Bazarkaya
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
President of New York: Laura Maness
Managing Director, Chief Performance Marketing Officer: Jon Dupuis
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Elaine Purcell: Group Planning Director
Senior Social Strategist: Rachel Korenstein
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Company: Rattling Stick
Directors: Traktor
Executive Producer / Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Senior Producer: Emily Smith
Production Consultant: APR
Senior Broadcast SME: David Quartararo