Date: Sep 2017
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Havas Life Manchester installed a pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through powerful visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV.


The campaign is conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant is created by Urban Planters.

The installation has been developed in partnership with Passionate about Sexual Health (PaSH) - a collaboration between local Manchester charities; BHA for Equality, George House Trust, and the LGBT Foundation - the current providers of HIV prevention and support across Greater Manchester.