Mighty: advert-body-1 by Havas China

In China, line dancing has become one of the most popular modes of exercise and is gaining increasing interest among middle-aged and older people, who are the core target audience of cooking oil. Keeping in mind this trend, Mighty seized the opportunity to promote the health benefits of its products through the use of line dancing.

Held on 21st May 2016 and led by Havas Sports and Entertainment (HSE), the global brand engagement network of Havas, the line dance campaign was carried out simultaneously in six cities – Beijing, Shanghai, Guangzhou, Chengdu, Shenyang and Xi'an – garnering participation from 31,697 people and ultimately setting a new world record.