Hefty: Toddler Scored Checkout by Havas Chicago
- Location:
This year’s spots for Hefty Ultra Strong star John Cena. The brand has come to be known for its witty humor and clever ads. John Cena is the ultimate representation of benefits including strength and cost savings, and the latest work is no different thanks to his charm, likeability and power — both on screen and physically.
"John Cena is already synonymous with strength - like our product - but we enjoyed the challenge of delivering a price message in a variety of ways that could connect with, and entertain our consumers,” Karen Goodman, group creative director, Havas Chicago. “We wanted to continue to push the narrative of how John could show up not only in broadcast but in social channels, understanding the importance of mobile first content that feels native.”
Credits
Client/Brand: Reynolds Consumer Products - Hefty/Hefty Ultra Strong
President: Dave Bryla
Vice President: Lisa Smith
Sr. Marketing Director: Matt Maurer
Sr. Brand Manager: Lindsey Walter
Sr. Brand Manager: Jen Varela
Sr. Analytics Director: Michael Hugo
Creative Agency: Havas Chicago
Executive Creative Director: Tim Nolan
Group Creative Director: Karen Goodman
Sr. Copywriter: Eric Yohnka
Copywriter: Abby Wiscomb
Sr. Art Director: Sarah Berkley
Jr. Art Director: Lorenzo Jimenez
Head of Production, North America: Dave Evans
Executive Producer: Brigette Whisnant
Director of Broadcast Business Affairs: Bonnie Hamilton
Group Strategy Director: Michelle Gerstin
Senior Strategist: Lacey Meece
Group Account Director: Jennifer Bennett
Account Director: Kristy Hughes
Account Executive: Jerica DeWolfe
SVP, Group Client Director of Media: Shawn Mulroney
Associate Media Director: Michelle Keady
Senior Media Planner: Isa Brindza
Production
Pretty Bird
Director: Matt Piedmont
Line Producer: Bernard Rahill
Executive Producer: Ali Brown
Director of Production: Tracy Hauser
Post Production
Edit
Whitehouse Chicago
Editor: Dan Zabinski
Executive Producer: Kristin Angeletti
Producer: Maggie Miller
VFX Post
Carbon
Managing Director: Phil Linturn
Producer: Kate Soczka
