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Wake Up & Vote and Election Super Centers Project: Make History Here by Gutsy Media

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Election Super Centers Project’s partnered with Julie Hermelin and Mary Ann Marino, founders of the Wake Up and Vote: Creative Consortium, a non-profit organization that mobilizes creators across advertising, entertainment, gaming, and design to create and produce social impact and civic engagement content and campaigns.

In the tight window to launch a GOTV campaign, Hermelin and Marino (also partners at Gutsy Media) assembled a powerful creative team including Serge Patzak of 1stAveMachine, Cedric Gairard of Oatly, and Jordan Stone of Snapchat to execute the 360 national marketing strategy, 'Make History Here'.

Launched 21 October, the campaign promotes not just messaging around turning out to vote and polling locations, but, with over 100 unique creative assets, it is designed to be hyper-local and draw on specific emotional loyalties fans have to their nearby arenas.

This will be the first time that sports arenas are being widely used as voting centers and, in a lead-up to an election characterized by safety measures for COVID and uncertain bandwidth of polling centers, these arenas are more appropriate than ever.

Credits

Julie Hermelin – EP & Project Lead, Managing Partner Gutsy Media and Wake Up & Vote

Mary Ann Marino – EP, Managing Partner Gutsy Media and Wake Up & Vote

Serge Patzak – Executive Producer, Partner at 1stAveMachine

Cedric Gairard – Executive Producer

Jordan Stone, Creative Director – Campaign, Director – TVC

Jackie Fuhrman, Senior Producer

Aaron Duffy – Creative Consultant, SpecialGuest

Ron Brodie – Creative Consultant, 1stAveMachine

Daniel Hall – Creative Director / Copywriter

Emilio Cantón – Art Director

Sarah Sherman – Strategist

Ana Ponce de Leon-Dios – Project Manager

Melissa Burns – Post Producer

Sunshine Sachs – Public Relations

Nick O’Neil, White House Post – editorial

Carbon – Graphics

Beacon Street – VO Recording

Good Ear Music Supervision – Music

The Refinery Creative – DOOH, Print, and Social

Voice Over Talent – Jeffrey Wright

Campaign Produced by Gutsy Media, Wake Up & Vote & 1stAveMachine

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