Election Super Centers Project’s partnered with Julie Hermelin and Mary Ann Marino, founders of the Wake Up and Vote: Creative Consortium, a non-profit organization that mobilizes creators across advertising, entertainment, gaming, and design to create and produce social impact and civic engagement content and campaigns.
In the tight window to launch a GOTV campaign, Hermelin and Marino (also partners at Gutsy Media) assembled a powerful creative team including Serge Patzak of 1stAveMachine, Cedric Gairard of Oatly, and Jordan Stone of Snapchat to execute the 360 national marketing strategy, 'Make History Here'.
Launched 21 October, the campaign promotes not just messaging around turning out to vote and polling locations, but, with over 100 unique creative assets, it is designed to be hyper-local and draw on specific emotional loyalties fans have to their nearby arenas.
This will be the first time that sports arenas are being widely used as voting centers and, in a lead-up to an election characterized by safety measures for COVID and uncertain bandwidth of polling centers, these arenas are more appropriate than ever.
Julie Hermelin – EP & Project Lead, Managing Partner Gutsy Media and Wake Up & Vote
Mary Ann Marino – EP, Managing Partner Gutsy Media and Wake Up & Vote
Serge Patzak – Executive Producer, Partner at 1stAveMachine
Cedric Gairard – Executive Producer
Jordan Stone, Creative Director – Campaign, Director – TVC
Jackie Fuhrman, Senior Producer
Aaron Duffy – Creative Consultant, SpecialGuest
Ron Brodie – Creative Consultant, 1stAveMachine
Daniel Hall – Creative Director / Copywriter
Emilio Cantón – Art Director
Sarah Sherman – Strategist
Ana Ponce de Leon-Dios – Project Manager
Melissa Burns – Post Producer
Sunshine Sachs – Public Relations
Nick O’Neil, White House Post – editorial
Carbon – Graphics
Beacon Street – VO Recording
Good Ear Music Supervision – Music
The Refinery Creative – DOOH, Print, and Social
Voice Over Talent – Jeffrey Wright
Campaign Produced by Gutsy Media, Wake Up & Vote & 1stAveMachine