Southwest: advert-top-1 by GSD&M
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Southwest Airlines has brought back its 'Wanna Get Away' tagline after a nine-year hiatus in a funny campaign that puts a spotlight on embarrassing moments. In a TV spot called 'Secret Identity,' an anonymous source's identity is revealed during a live news show when a clueless employee accidentally turns on the lights to offer the show's staff some coffee. In partnership with vacation rental marketplace HomeAway, the airline is also asking people to share their most embarrassing moments on social media using the hashtag '#WannaGetAway' for a chance to win an all-expenses paid trip to an island.
Credits
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger, Rafa Serrano
Art Directors: James Hoke, Gus Solis
Writers: Rusty Broome, Laura Canzano
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Alison Wagner
Account Service: Shawn Mackoff, Amy Lyon, Amy Rodgers, Meredith Nagel, Ana Leen
Marketplace Planning: Jennifer Billiot
Business Affairs Manager: Desiree Townsend
Project Manager: Elizabeth Stelling
Prod Company: O Positive
Director: Brian Billow
EP: Ralph Laucella
Producer: Devon Clark
DP: Mauro Fiore
Editor: Jay Nelson/Cut+Run
Assistant Editor: Nick Kondylas
EP: Bebe Baldwin
Stylist: Laura Eckert
Music: HUM
