Harry's: A Man Like You by GSD&M
- Location:
Men's grooming brand Harry’s is trying to set itself apart from the competition with a new short film that tenderly shows that masculinity can have a softer side.
Harry’s is debuting the short film today (February 26), ‘A Man Like You,’ to run on digital and social channels. It tells the story of a boy who befriends an alien and teaches him how to be a man.
It starts with a boy headed to school, who sees a flash in the sky. He roams through the woods to find an alien in man form. A funny scene sees the alien talking to an “overlord,” but is actually a squirrel. The boy then helps the alien on his mission – to find out more about mankind. The boy then tells the alien how to fit in and be a man, telling him how to dress, how to walk and showing him how to shave.
The humor gives way to tender reflection as the boy asks the alien if he has seen his father in the stars. As the alien disappears, the boy sits with his thoughts on his now gone father, and what it really means to be a man in today’s world. It ends with the boy giving a clutch of wildflowers to his mother.
Credits
Client: Harry's
Creative Director: Luke Crisell
Design Director: Mickey Pangilinan
Senior Associate Creative Projects: Maia Collette
Creative Producer: Maddy Boardman
Agency: GSD&M
Chief Creative Officer: Jay Russell
Creative Director, Copywriter: Brandon Curl
Creative Director, Art Director: Dale Austin
Creative: Kevin Lane, Verenice Lopez, Justin Han, Ryan Warner
Director of Production: Jack Epsteen
Senior Producer: Carolyn Casey
Project Manager/Account Lead: Christie Lyons-Shepard
Chief Marketing Officer : J.B. Raftus
Strategy: John D’Acierno, Nick Howard
Media: Sabrina Jordan, Phillip Brady-Joyner
Production Company: Slim Pictures
Executive Producer: Tom Weissferdt
Director of Photography: Quyen Tran
Line Producer: Alexandra Lisee
Production Supervisor: Josh Lieberman
Editorial: Union Editorial
Editor: Eric Kissack
Assistant Editor: Keith Mahoney
Managing Director: Michael Raimondi
Producer: Samantha Machado
VFX/Finishing: Resolution
Producer: Logan Aries
Flame Artist: Maury Rosenfeld
Music: Riley Hughes Music
Composer: Riley Hughes
Telecine: Resolution
Colorist: Carolyn Woods
Mix & Sound Design: Resolution
Engineer: Milos Zivkovic
Sound Designer: Milos Zivkovic
