Southern Poverty Law Center: El corrido de David y Goliat by Grey

Agency: Grey
Date: Feb 2019
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
2 votes

The Southern Poverty Law Center (SPLC) and the Latin Grammy-winning band Flor De Toloache have released a song that aims to help prevent human rights abuses by conveying important information about the rights immigrants can exercise when interacting with law enforcement and immigration authorities.

The single, El corrido de David y Goliat, out now on Chulo Records, is the first release of the Immigrant Songs Initiative. It is available on all digital streaming platforms and for sale on iTunes and streaming on Spotify.

The song is a corrido, a popular narrative music genre about oppression, the daily life of peasants and other socially relevant topics. Many corrido stories relate to the lives of people living near the border, who deal with fear and abuse on an everyday basis. One of the goals of the project is to reach people who may not have access to modern media where legal information is commonly dispersed – which is why the song is being played on broadcast radio, with distribution tailored to specifically focus on regions with high immigrant populations.

The effort includes a video to share the broader message of the Immigrant Songs Project. It provides further understanding of the legal abuse suffered by many immigrants and refugees across the border. The concept was developed with creative support from Wing – the multicultural unit of Grey.

Credits

CREATIVE AGENCY: Wing / Grey

Advertiser: Southern Poverty Law Center

Spot Title: El Corrido de David y Goliat

First Air Date: 2/22

Agency: Wing / Grey

Chief Creative Officer: Pepe Aguilar

Creative Director: Bernardo Rodriguez

Copywriter: Tomás Salazar

SVP Account Director: Ernesto James

EXECUTIVE PRODUCTION: Townhouse

Townhouse Head of Integrated Production: James McPherson

Townhouse Exec. Producer: Tania Salter

Townhouse Producer: Momo Parra / Nadina Steinberg

Townhouse Music Producer: Leland Drake

Production Company (location): TH Studios

Camera & Photography: Chase Wagner / Aaron Meehan / Momo Parra

Editor (person & company): Dominick Martimucci

Stock Video: Getty images

Post Producer: Celines Cordero

Band Producer: Jacob Plasse

Recording Studio: Studio G

Music/Sound Design (person & company): TBD

Principal Talent:

Singer & cords: Shae Fiol

Singer and cords: Mireya Ramos

Singer and trumpet: Julie Acosta

Overall Rating
0/5Vote
Overall Rating
1/5Vote
Overall Rating
0/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.