The Southern Poverty Law Center (SPLC) and the Latin Grammy-winning band Flor De Toloache have released a song that aims to help prevent human rights abuses by conveying important information about the rights immigrants can exercise when interacting with law enforcement and immigration authorities.
The single, El corrido de David y Goliat, out now on Chulo Records, is the first release of the Immigrant Songs Initiative. It is available on all digital streaming platforms and for sale on iTunes and streaming on Spotify.
The song is a corrido, a popular narrative music genre about oppression, the daily life of peasants and other socially relevant topics. Many corrido stories relate to the lives of people living near the border, who deal with fear and abuse on an everyday basis. One of the goals of the project is to reach people who may not have access to modern media where legal information is commonly dispersed – which is why the song is being played on broadcast radio, with distribution tailored to specifically focus on regions with high immigrant populations.
The effort includes a video to share the broader message of the Immigrant Songs Project. It provides further understanding of the legal abuse suffered by many immigrants and refugees across the border. The concept was developed with creative support from Wing – the multicultural unit of Grey.
CREATIVE AGENCY: Wing / Grey
Advertiser: Southern Poverty Law Center
Spot Title: El Corrido de David y Goliat
First Air Date: 2/22
Agency: Wing / Grey
Chief Creative Officer: Pepe Aguilar
Creative Director: Bernardo Rodriguez
Copywriter: Tomás Salazar
SVP Account Director: Ernesto James
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Producer: Tania Salter
Townhouse Producer: Momo Parra / Nadina Steinberg
Townhouse Music Producer: Leland Drake
Production Company (location): TH Studios
Camera & Photography: Chase Wagner / Aaron Meehan / Momo Parra
Editor (person & company): Dominick Martimucci
Stock Video: Getty images
Post Producer: Celines Cordero
Band Producer: Jacob Plasse
Recording Studio: Studio G
Music/Sound Design (person & company): TBD
Singer & cords: Shae Fiol
Singer and cords: Mireya Ramos
Singer and trumpet: Julie Acosta