Client: Marriott
Date: Oct 2017
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The Marriott portfolio’s 'You Are Here' campaign from Grey New York is about encouraging travelers to be present in the moment so they never miss out on an incredible experience.

To embody that philosophy in an exciting, visceral way, Marriott partnered with DJ Dipha Barus to create an exclusive track inspired by the sights and sounds of his travels in Bali, featuring longtime vocalist collaborator, Lala, and American rapper, Vince Staples.

Grey filmed his entire experience to serve as the track’s full-length music video, allowing viewers to immerse themselves in a more expansive story of how travel inspired his passion for music. Together, Marriott and Dipha released the video across paid and owned media channels to launch the new custom track to fans all around the globe.


Agency: Grey New York

Advertiser: Marriott Portfolio

Spot Title: Room Key

Agency: Grey NY

Worldwide Chief Creative Officer: John Patroulis

Deputy Chief Creative Officer: Jeff Stamp

Executive Creative Director: Leo Savage

Group Creative Director: Asan Aslam

ACD Art Director: Brian Mekjian

ACD Copywriter: Ryan McCarthy

Chief Operating Officer: Chris Ross

Executive Vice President: Nadine Falco

VP, Account Director: Ilisia Shuke

Account Executive: Madeline Topinka

Global Strategic Planning Director: Suresh Nair

Executive Strategic Director: Tony Lederer

Strategy Director: Rogerio Colantuono

Production: Townhouse

Townhouse President: Bennett McCarroll

Townhouse Head of Integrated Production – James McPherson

Townhouse Exec. Producer: Kim Kietz

Townhouse Producer: Alex Kramer

Townhouse Assistant Producer: Erica Serio

Townhouse Music Producer: Zachary Pollakoff & David Lapinsky

Production Company (location): B-Reel Films – Los Angeles

Director: Tom Malmros

Director of Photography: David Grehn

Editor (person & company): Gary Knight – Cut & Run

Music/Sound Design (person & company): Michael Marinelli - Sonic Union

Principal Talent: Dipha Barus, Lala Karmella, Jeanette Auandajoo, Vince Staples