Volvo: advert-body-1 by Grey London
- Location:
Volvo Car UK and creative agency Grey London have teamed up with one of Sweden’s most respected music conductors to promote the V40 R-Design.
In a filmic portrait, which will air on UK TV from January, Marie Rosenmir ponders her preoccupation with detail and its importance to the overall narrative, her sentiments echoing the design philosophy of the V40.
Shot by British photographic / filmmaking collective Leila and Damien de Blinkk, it draws parallels with the fine craftsmanship of the V40 and the fine details of a symphony orchestra. In the build up to an opening night performance, the film shows Marie’s final preparations and meticulous consideration to the minute of the performance. Intercut with these observational shots are extreme close up shots of the V40’s numerous design details, such as the stitching on the leather upholstery, the illuminated gear shift, 17" Ixion Alloy Wheels and auto-folding power door mirrors.
Credits
Strategic Design Director: Wiktor Skoog
Business Director: Cristyn Bevan
Account Director: Tim Rogowski
Account Manager: Alex Nixon
Account Executive: Dominic Kolodziekski
Producer: Amy Cracknell, Mandy Saunders, Elaine Coyle
Director: Leila and Damien de Blinkk
Production Company: Wanda Productions
Producer: Jane Lloyd
DOP: Jakob Ire
Editor: Ben Campbell @ Cut and Run
Colourist: Jean Clement @ MPC
Sound: Jack Sedgewick @ Wave
Composer: Tom Player
CGI/Flame: Jamie Russell @ Gramercy Park Studios