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Tesco: The Unforgettable Bag by Grey Group Malaysia

Client: Tesco
Date: Apr 2018
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Tesco Malaysia has launched ‘The Unforgettable Bag’ - a new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging customers to bring back their bags for every time they shop.


Grey Team

Graham Drew, Executive Creative Director

Heng Thang Wei, Creative Director

Ronojoy Ghosh, Creative Director (whiteGREY)

Austin Lee, Art Director

Ralve Khor Designer

Shamini Kandiah, Copywriter

Jo Yau, General Manager

Kenzhen Leong, Account Director

Huma Qureshi, Regional Director PR & Corp Comms, AMEA

Production Team

Rawr Studios

Sound Design

Two AM Music Studios

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