Grey Goose: Give Victoriously

Client: Grey Goose
Date: Nov 2019
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Grey Goose vodka invites revelers to make the most of celebrations big and small with the introduction of its “Give Victoriously” campaign.

Though the festive season often places a high value on the presents beneath the tree, what truly matters is time spent with family and friends. "Give Victoriously" challenges traditional gifting notions by reminding people that the best presents help transform moments shared with loved ones into lifelong memories.

The holiday campaign consists of three 15-second content spots and a selection of print visuals that highlight how unforgettable moments with friends and family, shared over Grey Goose cocktails, can be the ultimate gift of the season. The content spots feature a variety of scenes, such as a group surprised by the joyful arrival of an out-of-town loved one, a man’s spontaneous open mic performance that captivates his friends, and a holiday party where only the bottle of Grey Goose has been unwrapped.

The 15-second spots that will run on network and cable programs throughout the holiday season, supported by digital, print and OOH media.

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