Broadcaster Channel 5 has partnered with Gramercy Park Studios (GPS) to create a series of VFX-driven promos for the imminent return of Big Brother. Featuring the show’s presenters, Emma Willis and Rylan Clark-Neal, almost every element of the campaign was created in post-production by GPS.
In both the 20” and 30” promos, Rylan is seen smashing a sledgehammer against an enormous mirror, shattering it into the form of the new Big Brother logo. The shards of glass then fly past the presenters and towards the screen, creating an unsettling but visually stunning 3D experience.
Creative Director: Rob Fox
Creative: Dene Smith, James Parsons
Additional Credits: Agency Producer: Clare McLaughlin, Lucy Bugiel
DOP: David Rom
Graphic Co-ordinator: Heidi Stephenson
Sound Design: Nigel Manington
Post Production: Gramercy Park Studios
Editing: Vee Pinot
Colour: Ben Rogers
CGI: Matt Lowery, Mike Bonnington, Peter Bartfay
VFX: Mark Beardall
Post Producer: Annika Gustavsson