channel 5: Big Brother 2016 by Gramercy Parks Studios

Client: channel 5
Date: Jun 2016
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Broadcaster Channel 5 has partnered with Gramercy Park Studios (GPS) to create a series of VFX-driven promos for the imminent return of Big Brother. Featuring the show’s presenters, Emma Willis and Rylan Clark-Neal, almost every element of the campaign was created in post-production by GPS.

In both the 20” and 30” promos, Rylan is seen smashing a sledgehammer against an enormous mirror, shattering it into the form of the new Big Brother logo. The shards of glass then fly past the presenters and towards the screen, creating an unsettling but visually stunning 3D experience.


Creative Director: Rob Fox

Creative: Dene Smith, James Parsons

Additional Credits: Agency Producer: Clare McLaughlin, Lucy Bugiel

DOP: David Rom

Graphic Co-ordinator: Heidi Stephenson

Sound Design: Nigel Manington

Post Production: Gramercy Park Studios

Editing: Vee Pinot

Colour: Ben Rogers

CGI: Matt Lowery, Mike Bonnington, Peter Bartfay

VFX: Mark Beardall

Post Producer: Annika Gustavsson

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