OCBC: advert-body-1 by GOVT Singapore

Singapore’s Overseas Chinese Banking Corporation (OCBC) and GOVT Singapore have launched a campaign of advertising honestly and truthfully to consumers.

The campaign, launched under the ‘Stay True’ umbrella, saw three consecutive full-page ads on local broadsheet daily, The Straits Times and was supported by video and media buys.

The main ad in the series promises to remove the hidden restrictions of promotions in fine print, abandon complicated mechanics and not mislead customers with advertising messages.

The other ads will talk about the bank’s products and will feature senior bank executives, including the chief executive officer, Ching Wei Hong. This story is told fully in a video on OCBC’s Facebook page. The above the line campaign was followed up by a social activation where a senior bank executive answered questions on Facebook live while hooked up to a lie detector.