The year-long Xfinity advertising campaign starring Amy Poehler, called ‘Simple, Easy, Awesome – starring Amy Poehler’ utilizes her unique sense of humor and wit to put a spotlight on the brand’s product benefits, across Xfinity Internet, Xfinity TV and Xfinity Mobile.
One spot, ‘Make Yourself at Home,’ finds the star on a couch using Xfinity’s voice activation feature to look at baby sloth videos. Pan out and we see that she has made herself comfortable in an Xfinity store and is surrounded by staff and shoppers.
Created in partnership with Goodby Silverstein and Partners, the fully integrated campaign kicks off on February 4 and will roll out throughout 2019. Stacy Wall directed the TV spots.
A second spot, ‘Potpourri,’ has Poehler explaining that a great thing about having the “fastest, most reliable internet” is that all your kids’ friends want to come over. Unfortunately, that’s also the thing that’s not so awesome. As she explains that, surrounded by children, a child with an empty glass bowl comes up and asks her for more chips. Poehler says, “Oh, Freddy, that was potpourri.” So, he asks for more “pepperee” and she says, “I don’t see why not. It comes from nature.”
The two launch spots will air across television, digital, mobile, and radio.
Agency: Goodby Silverstein and Partners
Director: Stacy Wall
Client: Comcast Xfinity