Days Inn: advert-body-2 by Giants & Gentlemen
- Location:
Toronto agency Giants & Gentlemen has created a campaign for Days Inn to launch the brand's new tagline, 'Bask in the Sun.' The humorous campaign, which puts the hotel's iconic sun logo center stage, is currently airing in the US & Canada and is expected to launch globally. In one spot, a couple on a safari trip are relieved when they spot a Days Inn sign from afar, but quickly become frightened when a lion tells them to try the hotel chain's raisin bread. In another, a farmer is enjoying the "sunlight" that is beaming from a nearby Days Inn sign, only to be interrupted by his son-in-law who asks for the farm's WiFi password.
Credits
Creative Directors: Alanna Nathanson, Natalie Armata
Writer: Brandon Tralman-Baker
Art Director: Jordan Heidendahl
Producer: Rob Tunnicliff
Account Director: Lauren Zigelstein
Production Company: Steam Films
Director: Geordie Stephens
Director of Photography: Alex Martinez
Executive Producer: Jill Brennan
Line Producer: Lole Ramirez
Editorial Company: Saints
Executive Producer: Stephanie Hickman
Editors: Mark Paiva, Danica Pardo
Visual Effects: Alter Ego
Colourist: Wade Odlum
Music & Sound Design: Apollo Music
