advert-body-2 by Figliulo&Partners

Figliulo&Partners announces its new advertising campaign created for Bright Health, bringing savings and happiness to the healthcare industry. In its first advertising campaign for Bright Health, F&P was tapped to help the healthcare company convey its mission to brighten a typically dark and confusing industry, through its entirely new approach to healthcare.

The Bright Health advertising spots feature a diverse cast of puppets, representing Bright Health’s happy, money-saving members ranging from seniors with Medicare to the self-employed segment with individual insurance, whistling in happiness and satisfaction with their Bright Health experience. Bright Health acknowledges the healthcare insurance industry is a complex, difficult landscape to navigate and wants to introduce individuals and seniors to a brighter alternative in its product offerings.

The advertisements promote the savings and happiness Bright Health members get from its Medicare Advantage, Individual and Family plans, noting that no matter who you are, Bright Health will take care of you, is easy to manage, and offers you the most savings.