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Sport England: Stay In, Work Out by FCB Inferno

Date: Mar 2020
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Sport England is encouraging the nation to keep moving despite the lockdown with a new campaign designed to inspire housebound exercise with ‘Stay In, Work Out’ messaging.

Urging people not to let their confinement disrupt exercise routines the timely FCB Inferno campaign showcases some of the lateral thinking which ensures you can break a sweat without stepping through your front door.

Following on from a campaign to encourage the long-term sick to get active, the initiative is built around a social media handle #jointhemovement, that encourages the public to share their fun and creative solutions to remain fit and active without the need to travel.

An online hub will provide some readymade pointers in this regard, such as exercise instructions, NHS advice and tailored workouts.

As per government advice encouragement will also be given for everyone to head outside once per day for a walk, jog or cycle to maintain a healthy body and mind.

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