National College for Teaching & Leadership (NCTL): Get into Teaching – Making Futures by FCB Inferno
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The campaign is the most recent development under the ‘Your Future Their Future’ campaign banner, originally devised by FCB Inferno in 2014 to attract more high quality candidates to the profession of teaching. This 2016/2017 adaptation is a more emotional interpretation of the original work, focusing on the individual impact a teacher can have on a student’s life whilst also enjoying the competitive benefits a career in teaching offers.
The film breaks down a potentially daunting classroom of children into individual stories of how teachers can impact on each of their students, and ends with the powerful line ‘Make a difference to their future and make a difference to yours’.
Credits
Chief Creative Officer: Al Young
Art Director: Liam Bushby
Copywriter: Alison Steven
Additional Credits: Strategy Director: Chris Baker
Lead Strategist: Matt Turner
Managing Partner: Sophie Dalglish
Account Director: Claire Maddocks
Producer: Charlotte McConnell
Production Company: Outsider
Director: Peter King
Producer: Joseph Taussig
DOP: Carle Burke
Editor: Tim Hardy @ Stitch
Post Production: Sally Heath @ Unit
Audio Post Production: Unit
Track: Beauty Enchantress
