fitbit: advert-body-1 by FCB Inferno
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FCB Inferno has launched its new campaign for Fitbit UK, showcasing the new Fitbit Ionic smart watch.
The 'Still Got It' creative includes a 45-second film, focusing on the new Ionic supporting a line-up of amateur self-starters on their journey to achieving their exercise goals.
Opening with a shot of a cyclist lathering up his hairy legs with shaving foam, before moving to a triathlete squeezing into his wetsuit, a father at the start line of a Tough Mudder style event, and a runner warming up, all the characters are real people embracing the sporting world.
A series of shorter films, promoted on Facebook and Instagram, dive deeper into the psyche of these everyday athletes.
Credits
Agency: FCB Inferno
Chief creative officer: Al Young
Senior art director: Jack Walker
Senior copywriter: Ali Dickinson
Managing director: Sharon Jiggins
Senior account director: Claire Maddocks
Senior account manager: Alice Poole
Senior account manager: Sabrina May
Chief strategy officer: Vicki Holgate
Senior strategist: Laura Pirkis
Senior strategist: Jason Edwards
Senior producer: Kate Young
Broadcast and content business affairs: Valerie Boyce
Senior project manager: Bridie Scriven
Production company: Archer’s Mark
Producers: Steve Jamison & Kirsty Lane
Director: Ian Derry
Music: The Elements Music & Sound/Andy Carroll
