Meta: Give Your Game Everything

Facebook has launched its countdown to the 2020 Olympics with a new campaign.

Called ‘Give Your Game Everything’ and created in-house by Facebook’s Creative Shop, the campaign aims to help advertisers prepare for their marketing activation during the games in Japan.

It is based on the insights uncovered by Facebook IQ, the digital insights and market research arm of Facebook, which commissioned YouGov to survey 9,173 people aged 18-64 in Australia, Brazil, France, Germany, Japan, Korea, Russia, United States and the United Kingdom in April 2019.

According to Facebook, the survey’s results highlights way that sports fans consume their favourite sports, and the multiple apps and content formats they engage with during global sporting events.

Facebook hope the understanding of these shifts in consumer behaviour creates a big opportunity for brands to build ideas that connect with real people’s behaviour on the platform.