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Equinox: Make Yourself a Gift to the World

Client: Equinox
Date: Jan 2020
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Equinox, the global high-performance lifestyle leader, has unveiled its 2020 brand campaign 'Make Yourself a Gift to the World,' a celebration and exploration of the positive effects that come from a deep devotion to oneself. Campaign stills, shot by iconic fashion photographer Glen Luchford and an accompanying film directed by world-renowned creative Floria Sigismondi, will roll out in the US, Canada and London with print, digital, social, out of home and video components.

Equinox, renowned for its bold, thought-provoking campaigns that channel the collective mindset, explores the theme of healthy self-obsession to provide a fresh take on a concept already central to its mission of empowering a life well lived. This year, the brand challenges people to commit to becoming the best version of themselves through self-devotion, and in so doing, become a better person, better friend, better partner — improving the world around them.