Merlin Entertainments has launched a campaign to promote The lastminute.com London Eye. The push was developed in partnership with creative agency Elvis, which it appointed to the brief earlier this year.
Following the most challenging year ever experienced by the global attractions business, The lastminute.com London Eye has worked with Elvis to create a campaign that aims to stand out in a fiercely competitive market, reinforcing the attraction’s status as an icon and broadening its appeal to domestic tourists
'Rediscover the feeling at every turn' brings to life the rich quality of the experience offered by The lastminute.com London Eye, and positions it as the leading attraction in London. The push seeks to drive category leadership and an emotional connection, enticing Covid-weary locals back to experience the attraction.
Creative agency: ELVIS
Neale Horrigan - Executive Creative Director
Camilla Yates - Strategy Director
Celia Bush - Senior Account Manager
Bill Hibbins - Senior Art Director
Rob McEvoy - Senior Copywriter
Bene Tanser - Senior Motion Designer
Flo Levene - Midweight Designer
Nick Swaffield - Creative Retoucher
Danny Mitchell - Creative Artworker
Charlie Ryder - Creative Production Director