Merlin Entertainments Group Ltd: Rediscover the Feeling at Every Turn by Elvis

Merlin Entertainments has launched a campaign to promote The lastminute.com London Eye. The push was developed in partnership with creative agency Elvis, which it appointed to the brief earlier this year.

Following the most challenging year ever experienced by the global attractions business, The lastminute.com London Eye has worked with Elvis to create a campaign that aims to stand out in a fiercely competitive market, reinforcing the attraction’s status as an icon and broadening its appeal to domestic tourists

'Rediscover the feeling at every turn' brings to life the rich quality of the experience offered by The lastminute.com London Eye, and positions it as the leading attraction in London. The push seeks to drive category leadership and an emotional connection, enticing Covid-weary locals back to experience the attraction.