eBay: When You Buy a Thing, Sell a Thing by Craft

eBay is inspiring change with ‘When you buy a thing, sell a thing’ to extend the shelf life of serviceable items beyond a single owner.

Tapping into growing environmental awareness among consumers, the McCann London campaign highlights the material and emotional value unwanted goods can bring in the right hands.

Repositioning eBay as a staple of the circular economy, the campaign differentiates the brand from other e-commerce sites by reminding members that selling can be just as rewarding as buying.

Created in partnership with Craft and production house Riff Raff, the campaign centers on a bespoke musical number, contrasting the waste associated with chucking out an old TV by passing it on to someone else so that ‘like a boomerang, love comes back to you.’