Rust-Oleum makes paint. Such is its versatility, creative agency Drummond Central wondered what the planet might be like if absolutely everything in it had been upcycled and re-styled with Rust-Oleum. It would be a world where anything was possible. Every object would be unique, cool, vibrant, and completely bespoke to the individual who’d painted it.
This campaign brings this world to life, featuring a series of amazing rooms and larger-than-life characters to show people that the limits of what they can achieve are the limits of their own imagination. It's designed to inspire the nation to paint something and 'Make it Yours’. Welcome to a world without rules.
Creative Agency - Drummond Central
Stephen Drummond - Creative Director - Drummond Central
Richard Rippon - Copywriter - Drummond Central
Bethan Seller - Director - The Gate
Hollie Newton - Producer - The Gate
Paul Mortlock - Director of Photography - The Gate
Garrod Kirkwood - Photographer
Chris Sarginson - Gaffer - The Gate
Lou McCann - Make Up - The Gate