The Drum Awards Festival - Official Deadline

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Agency: Drum
Date: Dec 2016
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Virgin Media has launched its first YouTube content series as part of its new content strategy with two celebrity and YouTube gamer duos: James Buckley & Mantrousse and David Haye & Ali-A to showcase and highlight its VIVID 200 Gamer product. The campaign will feature across Virgin Media’s website and social channels and will also run on both celebrity Twitter accounts as well as each of the gaming star’s YouTube Channels.

The campaign was created by Drum and Manning Gottlieb OMD to support VIVID 200 Gamer by showing how important a superior broadband connection is to staying in control when playing online. The campaign demonstrates Virgin Media’s commitment to bringing the best service to avid gamers who like to play, stream and share online simultaneously.

Credits

Creative Director: Matt Cole

Associate Creative Director: David Williams

Creatives: Lee Tarrier

Additional Credits: Account Handler: Ruth Griffin, Tanya Wilkinson, Alice Pascoe

Head of Talent & Production: Andy Holland

Talent Executive: Justine Sullivan

Director of Production: Laura Botten

Agency Producer: Phil Harris

Production Company: EndemolShine Beyond

Director: Antoine Lyons