Under Armour: advert-top-1 by Droga5
- Location:
Droga5 has released the first installment of a multi-sport Under Armour campaign featuring Washington Nationals star Bryce Harper. Driven by the tagline “It Comes From Below,” it shows that every great sporting moment starts with the feet and, more specifically, footwork. “Numbers” tells the story of Harper through the voice of Sam Thomas, Harper’s high school coach — and points out the numbers that have put pressure on Harper throughout his career.
In fall 2016, Under Armour will release short films featuring NFL MVP Cam Newton and the brand’s running product, sharing inspirational stories of true runners.
Credits
Campaign: It Comes From Below
Title: Numbers
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Felix Richter
Group Creative Director: Alexander Nowak
Copywriter: Bryan Wolff
Art Director: Daniel Sumarna
Chief Creation Officer: Sally-Ann Dale
Executive Producer: David Cardinali
Associate Producer: Troy Smith
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Harry Roman
Strategy Director: Sam Matthews
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Communications Strategist: Kathryn Ruocco
Strategist: Newman Granger
Senior Data Strategist: Anthony Khaykin
Group Account Director: Julian Cheevers
Account Director: Bola Adekoya
Account Supervisor: Lucy Santilli
Senior Project Manager: Courtney Kosup
Project Manager: Connor Hall
Somesuch + Anonymous
Director: Aoife McArdle
Found Partner, Somesuch: Sally Campbell
Found Partner, Somesuch: Tim Nash
Managing Director, Anonymous: Eric Stern
Executive Producer, Anonymous: SueEllen Clair
Producer: Laurie Boccaccio
DOP: Steve Annis
Production Manager: Yianni Papadopoulos
Editorial: Final Cut
Editor: Dan Sherwen
Cutting Assistant (NY): Geoff Hastings
Assistant Editor (UK): Leila Gaabi
Executive Producer: Sarah Roebuck
Head Of Production: Jen Sienkwicz
Producer (UK): Frankie Elster
Producer (NY): Jamie Nagler
Post Production: BlackSmith
Executive Producer: Charlotte Arnold
Producer: Megan Sweet
VFX Supervisor: Iwan Zwarts
Music / Sound Design: Siren / Factory
Partner and Company Director: Sean Atherton
