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Agency: Droga5
Client: Pizza Hut
Date: Sep 2016
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After winning Pizza Hut’s business earlier this year, Droga5 has launched its first campaign for the 58-year-old chain that’s become known for greasy concoctions like its Hot Dog Bites Pizza. The brand’s latest campaign, which is running under the new tagline ‘No One Out Pizzas the Hut,’ is for the chain’s Grilled Cheese Stuffed Crust Pizza, which became available earlier this week. In the ads, random Pizza Hut “bragspeople” shamelessly plug the chain so its employees don’t have to. In one spot, a homesick alien that has been stuck on Earth for years says that “Pizza Hut makes the best pizza in the entire universe, but they won’t tell you that.” He then goes onto compliment the many facets of planet Earth – including its “oceans that are not filled with lava” and “crimes that are not punishable by being crushed” – before once again praising Pizza Hut for creating pizza that is “astounding, even by the standards of the infinite.” Another ad features a “bragsperson” who recently survived a near-death experience yet is still determined to try the Grilled Cheese Stuffed Crust Pizza.

Credits

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Scott Bell

Creative Directors: Jillian Goger, Matthew Swinburne

Copywriters: Conor Dooley, Craig Gerringer, Eric Johnson

Art Director: Conner Tobiason

Design Director: Rich Greco

Design Director: Devin Croda

Junior Designer: Jessica Trombatore

Chief Creation Officer: Sally-Ann Dale

Executive Broadcast Producer: Bryan Litman

Senior Broadcast Producer: Rebecca Wilmer

Associate Broadcast Producer: Jamil McGinnis

Dir. of Integrated Production Business Affairs: Dianne Richter

Integrated Production Business Manager: Bryan Cosgrove

Music Supervisor: Ryan Barkan

Music Supervisor: Mike Ladman

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Ramon Jimenez

Strategy Director: Ben Brown

Group Communications Strategist: Brian Nguyen

Senior Communications Strategist: Samantha Sutantio

Strategist: PJ Mongell

Data Strategy Director: Lily Ng

Data Strategist: Christina Fieni

Executive Group Director: Brett Edgar

Account Director: Megan Gokey

Account Manager: Lucie Kittel

Associate Account Manager: Jake Thelen

Project Manager : Andrea Verenes

Production Company (Live Action): Arts & Sciences

Director: Adam & Dave

DOP: Toby Irwin

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Head of Production: Christa Skotland

Producer: Pat Harris

Production Company (Tabletop): Woodshop

Director: Trevor Shepard

Executive Producer: Sam Swisher

Producer: Dan Marcus

Editorial: Arcade Editorial

Editor: Greg Scruton

Assistant Editor: Fernando Raigoza Jr.

Executive Producer: Sila Soyer

Producer: Alexa Atkin

Post Production: MPC

Executive Producer, VFX: Camilla De Biaggi

Executive Producer, Color: Dani Zeitlin

Senior Producer: Elissa Norman

Music (The Homesick Alien): Pulse Music

Executive Producer: Dan Kuby

Composers: Danny Bensi and Saunder Jurriaans

Music: (A Near Death Experience): APM Music

Sound: Sonic Union

Mixer: Paul Weiss

Producer: Pat Sullivan