Nature's Bounty: advert-body-2 by Droga5
- Location:
In Nature’s Bounty’s latest campaign, the vitamin and supplement brand doesn’t spend time any time running through a humdrum list of product health benefits. Instead, in three tongue-in-cheek spots created by Droga5, the company shows why your future self will thank you for taking Nature’s Bounty’s products. The campaign, which is Droga5’s first for Nature’s Bounty, is running on broadcast and online. Nature’s Bounty is owned by vitamin and nutrition company NBTY, which Droga5 won last year. Since the win, the agency has rolled out campaigns for a number of NBTY brands, including Sundown Naturals and Osteo Bi-Flex.
Credits
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Senior Copywriter (“Model”): Jim Curtis
Senior Art Director (“Model”): Ryan Fitzgerald
Copywriter (“Stuck” and “Treadmill”): Ulrika Karlberg
Art Director (“Stuck” and “Treadmill”): Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Brett Fisher
Broadcast Producer: Leah Donnenberg
Executive Design Director: Rob Trostle
Head of Art Production: Cliff Lewis
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Senior Strategist: Danielle Vasan
Strategist: PJ Mongell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Kevin Wilkerson
Data Strategist: Anthony Khaykin
Group Account Director: Kelsey Robertson
Account Director: Alex Budenberg
Associate Account Manager: Elizabeth Sova
Account Supervisor: Kristin Postill
Account Manager: Sophia Bernard
Project Manager : Claire Arendse, Dean Farella
Production Company (“Stuck” and “Treadmill”): WW7
Director: David Shafei
DoP: Damian Acevedo
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Designer: Jerrod Littlejohn
Make-up: Dominie Till
Editorial (“Stuck” and “Treadmill”) : NO6
Editor: Jason MacDonald
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Laura Molinaro
Post Production (“Stuck” and “Treadmill”): Eight VFX
Executive Producer: Juliet Tierney
Producer: Michael McCarthy
Creative Director: Jean-Marc Demmer
VFX Lead: Fabian Coupez, Joe Chiao
Color (“Stuck” and “Treadmill”): Company 3
Colorist: Tim Masick
Music (“Stuck” and “Treadmill”): Beacon Street
Sound (“Stuck” and “Treadmill”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Mixer: Evan Mangiamele, Keith Reynaud
Production Company (“Model”): Biscuit
Director: Isaiah Seret
DoP: Thierry Poulet
Executive Producer: Rick Jarjoura
Producer: Jonathan Wang
Editorial (“Model”): NO6
Editor: Jason MacDonald, Nick Schneider
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Malia Rose
Post Production (“Model”): MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Matthew Loranger
Visual Effect Supervisor: Vicky Osborn, Paul O’Shea
Lead Flame Artist: Luc Job
Flame Artist: Jami Ross, Mindy Dubin
Color Grade (“Model”): MPC NY
Colorist: Adrian Seery
Executive Producer: Dani Zeitlin
Producer: Adrienne McNeary
Music (“Model”): Found Objects
Executive Producer: Jennie Armon
Composer: Found Objects
Sound (“Model”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Sound Design & Mix : Keith Reynaud
