Dos Equis: Keep it Interesante by Droga5

Agency: Droga5
Client: Dos Equis
Date: Mar 2018
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Dos Equis, long promoted by the ‘Most Interesting Man in the World’ is keeping the tales tall in its latest campaign. The Mexican beer is exaggerating the truth – and telling flat-out lies, in humorous fashion – as it tells drinkers to ‘Keep it Interesant’ when telling bar stories.

The new campaign expands on the ‘interesting’ aspect of the beer, made famous by the ‘most interesting’ character. Instead of featuring the tall tales of just one individual, however, the new campaign puts the fantastical storytelling into the hands of its drinkers, encouraging them to keep the conversation interesting by telling “better versions” of the truth. To demonstrate, the brand gives them some examples.

In one ad, it tells of Abraham Lincoln keeping a Dos Equis beer under his stovepipe hat. In another, two older Swedish folks praise the beer as the voice over says it is “Sweden’s most celebrated cerveza.” One other says that on a clear night, with a telescope, you can still see the six pack of Dos Equis the Mexican astronauts left on the moon.

Credits

Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Scott Bell

Creative Director: Ryan Raab

Copywriter: Ryan Snyder

Art Director: Katie Willis

Jr. Copywriter: Jenny Yoon

Jr. Art Director: Maria Kouninski

Group Design Director: Devin Croda

Designer: Erin Wilson

Creative Technology Director: Brian Moore

Jr. Creative Technologist: Chloe Karayiannis

Jr. Creative Technologist: Danielle Clemons

Chief Creation Officer: Sally-Ann Dale

Co-Director of Film Production: Jesse Brihn

Executive Producer Film: Rebecca Wilmer

Associate Producers Film: Phillip Cheng, Carlos Valdivia

Music Supervisor: Mike Ladman

Director of Business Affairs: Jocelyn Howard

Sr. Business Affairs Manager: Whitney Vose

Business talent manager: Dino Spanakis

Traffic Manager: Wendy Kaplan

Co-Director of Interactive Production: Tasha Cronin

Senior Producer Interactive: Andrew Puzzuoli

Director of Print Services: Rob Lugo

Producer Print: Ariel Wakasa-Gonzalez

Group Strategy Director: Ramon Jimenez

Strategy Director: Nick Maschmeyer

Strategist: Alex Cohen

Communications Strategy Director: Yan Wang

Communications Strategist: Clark Cofer

Sr. Data Strategist: Joshua Gordon

Head of Account Management: Dan Gonda

Group Account Director: Edward Rogers

Account Directors: Celeste Pulman, Bradley Allen

Account Supervisor: Taylor Berry

Associate Account Manager: Kenzie Grubbs

Project Manager: Hillary Jordan

Legal: Sarah Fox, Zachary Werner

Client: Dos Equis

Senior Brand Manager: Quinn Kilbury

Brand Director: Karla Flores

Brand Manager: Hannah Dray

Brand Manager: Lindsay Certilman

Junior Brand Manager: David Smith

Production Company: MJZ

Director: Tom Kuntz

DOP: Bradford Young

Sr. Executive Producer: Eriks Krumins

Producer: Emily Skinner

Editorial: Whitehouse Post

Editor: Alaster Jordan

Assistant Editor: Alejandro Villagran

Assistant Editor: Sam Ommen

Executive Producer: Caitlin Grady

Producer: Nick Crane

Post Production: Smoke and Mirrors

Executive Producer: Steve Intrabartola

Producer: Krystle Timm

CG Director: Michael Donovan

Lead Flame Artist: Dino Tsaousis

Color: Co3

Executive Producer: Ashley McKim

Senior Producer: Katie Andrews

Colorist: Stefan Sonnenfeld

Sound: Gramercy Park Studios

Audio Engineer: Chris Afzal

Audio Engineer: Collin Blendell

Vicky Ferraro: Head of Post Production

Laura Goerhrke: Producer

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