The Drum Awards Festival - Official Deadline

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Agency: Deutsch
Client: Trulia
Date: Apr 2017
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Real estate site Trulia has rolled out a campaign called 'The House is Only Half of It' to show potential homebuyers and renters that the neighborhood where you live is just as important as your actual dwelling. In two 30-second spots, people who believe they've finally found their dream home start to second guess themselves when they realize that the neighborhood where their house is isn't up to par. Created by Deutsch LA, the campaign promotes Trulia's map overlaps, which let users look at things like neighborhood demographics, schools, playgrounds and more when searching for a place to live.