Agency: dentsuMB
Date: May 2022
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American Express is taking the ‘business at the front, party in the back’ sentiment to a whole new level in its biggest UK campaign push to date.

‘The Card Is For Business, The Points Are For Pleasure’ was devised by creative agency partner DentsuMB UK and features a mulleted dentist who uses his business card to buy ads and subscribe to his favorite magazine – Good Gumkeeping.