KFC has launched a 86-track playlist in Malaysia to encourage customers to come back to its stores as Covid-19 pandemic lockdown restrictions lift in the country.
Malaysia lifted its lockdown called ‘Conditional Movement Control Order’ on 9 June and entered a ‘Recovery Movement Control Order (RMCO) phase’ to reopen the economy in stages that will last between 10 June and 31 August.
The playlist, titled ‘KFC You Soon’ and created by Naga DDB Tribal, has 86 songs to commemorate each day the dine-in service was unavailable in KFC stores in Malaysia. The trilingual playlist aims to tell customers how much the brand has missed them.
To promote the playlist, a dedication video was launched and features a lonely KFC store pining for the return of its customers, serenading the viewer with popular song lyrics that convey its yearning.
“Over the past few months, restaurants have generally been quiet and lonely. If the tables, chairs, trays and sauce dispensers could speak, they would probably tell people how much they’ve been longing for their presence,” explain Jeremy Yeoh and Suryadipura Salleh, creative directors at Naga DDB Tribal
“As KFC reopens its stores for dine-In across the country, the team came up with the idea of serenading people back through song instead of doing the regular announcement.”
Naga DDB Tribal
Chief Creative Officer: Alvin Teoh
Creative Director: Suryadipura Salleh, Jeremy Yeoh
Associate Creative Director: Rachel Hoo
Senior Copywriter: Candice Chhoa
Copywriter: Peh Xin Ying
Art Director: Bobby Lai, Sara Chong
BM Copywriter: Zhafirry Fenner Zakaria
Head of AV: Sharon de Silva
AV Producer: Lee Boon Hsin
Business Unit Head: RZ Chew
Senior Account Manager: Brian Khoo
Account Manager: Dalina Annuar
Project Manager: Victoria Lim
Production House : Reservoir World Sdn Bhd
Film Director : Quek Shio Chuan
Producers : Kaviraj Ganayson & Chow Chun Son
Cinematography : Kai Lau
Post Production : Dixon Yoong
Color Grade : Setyo Wib
Music & Audio : Raof Zamirdin