The Burnt Christmas Tree by DDB Australia
As fires continue to aggressively rage against Australia's wilderness, DDB Australia is endeavouring to raise awareness, and donations, to help cease the bushfire catastrophe.
Since October, the bush fires have engulfed an area more than five times the size of Greater London, leaving nothing but cindered remnants of trees.
And while 850,000 hectares of land already lost, there are still 110 bush fires burning, meaning things will only get worse. And as a consequence of the fires, sat under a duvet of thick smog, the people of Sydney are currently suffering from the worst air quality in the world.
Concerned by the extent of the natural disaster, DDB Australian wanted to do something about it, and so came up with the idea of a 'burnt Christmas tree' - an art installation, made from burnt pieces of trees and items collected in the area. Erected in one of Sydney's busiest areas, it stands as a poignant reminder of what Australia has lost to its flames.
Since it was erected, the activation has raised thousands of donations to support bushfire victims with more than 700 people across Australia losing their homes.
Ben Welsh – Chief Creative Officer, DDB Australia Tara Ford – Chief Creative Officer, DDB Sydney Matt Chandler – Deputy Executive Creative Director
David Jackson – Creative Partner Elaine Li – Art Director Jared Wicker – Copywriter
Ramon Rodriguez – Senior Designer
Renata Barbosa – Head of Integrated Content
Silas Basich – Editor
Andy Stewart – Senior Sound Designer
Managing Director – Tabitha Fairbairn
Head of Consumer – Ben Handberg
Senior Account Manager – Gina Leung
Production - Scoundrel
Artist - James Dive
Executive Producer - Adrian Shapiro
Director BTS - Selina Miles
Construction - Greg Sets
Red Cross Australia
Director Engagement & Support - Belinda Dimovski .
Head of Marketing & Communications – Astrid Mallard
Emergency Campaigns Manager – Kate Moore
Marketing & Campaign Coordinator - Sarah Gallagher