The Burnt Christmas Tree by DDB Australia

Date: Dec 2019
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As fires continue to aggressively rage against Australia's wilderness, DDB Australia is endeavouring to raise awareness, and donations, to help cease the bushfire catastrophe.

Since October, the bush fires have engulfed an area more than five times the size of Greater London, leaving nothing but cindered remnants of trees.

And while 850,000 hectares of land already lost, there are still 110 bush fires burning, meaning things will only get worse. And as a consequence of the fires, sat under a duvet of thick smog, the people of Sydney are currently suffering from the worst air quality in the world.

Concerned by the extent of the natural disaster, DDB Australian wanted to do something about it, and so came up with the idea of a 'burnt Christmas tree' - an art installation, made from burnt pieces of trees and items collected in the area. Erected in one of Sydney's busiest areas, it stands as a poignant reminder of what Australia has lost to its flames.

Since it was erected, the activation has raised thousands of donations to support bushfire victims with more than 700 people across Australia losing their homes.

Credits

Credits

DDB Sydney

Ben Welsh – Chief Creative Officer, DDB Australia Tara Ford – Chief Creative Officer, DDB Sydney Matt Chandler – Deputy Executive Creative Director

David Jackson – Creative Partner Elaine Li – Art Director Jared Wicker – Copywriter

Ramon Rodriguez – Senior Designer

Renata Barbosa – Head of Integrated Content

Silas Basich – Editor

Andy Stewart – Senior Sound Designer

Mango Sydney

Managing Director – Tabitha Fairbairn

Head of Consumer – Ben Handberg

Senior Account Manager – Gina Leung

Scoundrel

Production - Scoundrel

Artist - James Dive

Executive Producer - Adrian Shapiro

Director BTS - Selina Miles

Construction - Greg Sets

Red Cross Australia

Director Engagement & Support - Belinda Dimovski .

Head of Marketing & Communications – Astrid Mallard

Emergency Campaigns Manager – Kate Moore

Marketing & Campaign Coordinator - Sarah Gallagher

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