Frito-Lay: Feeding Imagination by David&Goliath

Client: Frito-Lay
Date: May 2019
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Imag!ne Snacks, a new brand from Frito-Lay, is fueling hungry imaginations by providing wholesome snacks to feed hungry - and picky - appetites.

This summer, Imag!ne is launching a digital and social campaign created by LA-based David&Goliath. The campaign, 'Feeding Imagination,' encourages parents to re-imagine snack time for kids, keeping their kids’ imaginations growing by feeding them delicious snacks with wholesome ingredients.

Imag!ne Snacks offers two product varieties – Yogurt Crisps and Cheese Stars – that are portable, made with real ingredients and are designed in fun shapes to turn snack time into imagination time.

The digital campaign features IMAG!NE crackers forming different shapes – such as a sun, sailboat and flower – along with simple, handcrafted pieces that encourage viewers to use their own imagination. Fun, playful movements on-screen begin by illustrating what kids’ imaginations see, and move on to the nutritional value parents see like being made with real cheese or being a good source of protein. With the tagline, “Feeding Imagination,” the brand illustrates what the world can look like with the right snacks and a little spark of creativity.


Agency: David&Goliath, LA

Founder & Chairman: David Angelo

Chief Creative Officer: Bobby Pearce

Executive Creative Director: Ben Purcell

Group Creative Director/Copywriter: Courtney Pulver

Group Creative Director/Art Director: Rob Casillas

Art Director: Tucker Stosic

Copywriter: Joe Benavente

Managing Director, Technology and Integrated Production: Peter Bassett

Agency Executive Producer: Noah Luger

President: Yumi Prentice

Group Account Director: Melissa Spano

Project Manager: Madeline Gali

Production Company: ROGER

Director: Dave Abel

Director of Photography: Josiah Taylor

Executive Producer: Josh Libitsky

Executive Creative Director: Terence Lee

Head of Production: Liz Catullo

Line Producer: Liz Catullo / Karla Sylvester

Paper Craft Artist: Belinda Rodriguez

Food Stylist: Chloe Bean

Stop Motion Animator: Quique Rivera

Grip/Gaffer: AJ Jorgensen

Post Production Company: ROGER

Executive Producer: Josh Libitsky

Executive Creative Director: Terence Lee

Creative Director: Dave Abel

Head of Production: Liz Catullo

Post Producer: Karla Sylvester

VFX Supervisor: Justin Wilcott

2D Animators: Geoff Ciccarelli, Sam Bachman

Color: Roger

Colorist: Josiah Taylor

Mix Facility: Wild Woods

Sound Designer/Mixer: Mike Varela

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