Maxwell House: advert-top-1 by David Miami
- Location:
One in every four workers in the US will be working this Labor Day, according to the US Bureau of Labor Statistics.
Longtime coffee brand Maxwell House knows the meaning of the day is to honor hard working Americans, like one the company is featuring in a Labor Day campaign.
The #LaborOnLaborDay program honors hardworking Americans like Ron Kline, a semi-truck driver from Loudonville, Ohio. Kline has been referred to as America’s hardest working man and has worked for over 53 years without taking a day off. As a short film profiles Kline and his family, showing how hard he works every day, Maxwell House ends the film by giving Ron a big gift – his first family vacation this Labor Day.
The brand is extending its day off offer to all Americans working on Labor Day the chance to win a paid day off. All workers can tweet @Maxwell_House using #LaborOnLaborDay and #contest and share a photo of themselves or someone they know working on Labor Day. Those who tweet using the hashtag will be entered to win a paid day off.
Credits
Agency: David/Miami
Client: Kraft Heinz / Maxwell House
Executive Group Creative Director: Tony Kalathara
Group Creative Director: Danny Alvarez
Group Creative Director: Jason Wolske
Copywriter: Melusi Mhlungu
Jr. Art Director: Sofie Rosell
Head of Global Production: Veronica Beach
Producer: Octavio Luna
Business Manager: Barbara Karalis
Creative Manager: Cristina Moses
Managing Director: Paulo Fogaça
Head of Account Management: Carmen Rodriguez
Account Director: Mariana D'Aprile
Sr. Account Executive: Carolina Foster
Assistant Account Executive: Nneoma Chukwueke
Strategy Director: Jon Carlaw
Jr. Planner: Anastasia Lara
Client: Kraft Heinz / Maxwell House
SVP, Head of Brand and R&D US: Michelle St Jacques
President: Adam Butler
Marketing Director: Luke Cole
Brand Manager: Melanie Graff
Production: Hey Wonderful
Director: Peking
Founder / Managing Director: Michael DiGiorlamo
Executive Producer: Sarah McMurray
Line Producer: Mahlin Diamond
Director of Photography: Starr Whitesides
Coordination: Jared Plotin
Editorial: Cosmo Street Editorial
Sr. Editor: Marlo Caine
Managing Partner/Executive Producer: Yvette Cobarrubias-Sears
Head of Production: Luiza Naritomi
Producer: Tina Evanow
Assistant Editor: Kyle Moriarty
Music/Sound Design: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Senior Mix/Sound Design Producer: Kate Vadnais
Music Producer: Lindsey Lerman
Engineer (mixer/sound designer): Rommel Molina
