The Drum Awards for Marketing - Entry Deadline

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Date: Aug 2018
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One in every four workers in the US will be working this Labor Day, according to the US Bureau of Labor Statistics.

Longtime coffee brand Maxwell House knows the meaning of the day is to honor hard working Americans, like one the company is featuring in a Labor Day campaign.

The #LaborOnLaborDay program honors hardworking Americans like Ron Kline, a semi-truck driver from Loudonville, Ohio. Kline has been referred to as America’s hardest working man and has worked for over 53 years without taking a day off. As a short film profiles Kline and his family, showing how hard he works every day, Maxwell House ends the film by giving Ron a big gift – his first family vacation this Labor Day.

The brand is extending its day off offer to all Americans working on Labor Day the chance to win a paid day off. All workers can tweet @Maxwell_House using #LaborOnLaborDay and #contest and share a photo of themselves or someone they know working on Labor Day. Those who tweet using the hashtag will be entered to win a paid day off.

Credits

Agency: David/Miami

Client: Kraft Heinz / Maxwell House

Executive Group Creative Director: Tony Kalathara

Group Creative Director: Danny Alvarez

Group Creative Director: Jason Wolske

Copywriter: Melusi Mhlungu

Jr. Art Director: Sofie Rosell

Head of Global Production: Veronica Beach

Producer: Octavio Luna

Business Manager: Barbara Karalis

Creative Manager: Cristina Moses

Managing Director: Paulo Fogaça

Head of Account Management: Carmen Rodriguez

Account Director: Mariana D'Aprile

Sr. Account Executive: Carolina Foster

Assistant Account Executive: Nneoma Chukwueke

Strategy Director: Jon Carlaw

Jr. Planner: Anastasia Lara

Client: Kraft Heinz / Maxwell House

SVP, Head of Brand and R&D US: Michelle St Jacques

President: Adam Butler

Marketing Director: Luke Cole

Brand Manager: Melanie Graff

Production: Hey Wonderful

Director: Peking

Founder / Managing Director: Michael DiGiorlamo

Executive Producer: Sarah McMurray

Line Producer: Mahlin Diamond

Director of Photography: Starr Whitesides

Coordination: Jared Plotin

Editorial: Cosmo Street Editorial

Sr. Editor: Marlo Caine

Managing Partner/Executive Producer: Yvette Cobarrubias-Sears

Head of Production: Luiza Naritomi

Producer: Tina Evanow

Assistant Editor: Kyle Moriarty

Music/Sound Design: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Senior Mix/Sound Design Producer: Kate Vadnais

Music Producer: Lindsey Lerman

Engineer (mixer/sound designer): Rommel Molina