The Drum Awards Festival - Official Deadline

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Agency: Daughter
Date: Dec 2017
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Rolls-Royce Motor Cars has launched its latest campaign and brand film for the Wraith, featuring former FIA Formula One World Champion, Jenson Button.

Created by independent creative agency Daughter and directed by Intro’s Julian Gibbs, the campaign showcases Wraith as the ultimate Grand Tourer, a car crafted for the world’s trailblazers who seek adventure.

Credits

Agency Team:

Stu Jackson (Creative Partner)

Gareth Hopkins (Creative Partner)

Rich Newell (Creative Partner)

Lee Jackson (Strategy Partner)

Director: Julian Gibbs

Production Company: Intro

Campaign Photography: Randall Slavin

Product Photography: Benedict Campbell