State Insurance: Mistake report by Colenso BBDO

New Zealand-based State Insurance has created a campaign that highlights New Zealanders making errors to help them make lesser mistakes.

The campaign, called “Mistake report” and created by Colenso BBDO, compiles a list of mistakes trends like how garages are the most mistake-prone space in the house, people called ‘John’ make the most mistakes, and there is zero truth to the superstition that more things go wrong when there’s a full moon.

It reviewed over four million data points including more than 210,000 car, home, and contents insurance claims, as well as publicly available NZ Police, NZ Transport, Statistics NZ, and weather data.

In addition, State has also created “The Personalised Mistake Report”, an online tool that anyone can use to be more mindful about what types of common mistakes could be in their future.

“Highlighting Kiwis’ most mistake-prone moments in an engaging and relatable way will hopefully help people avoid making as many of them. We wanted to use this data to help better protect New Zealanders,” said Gabrielle Marwick-Brown, the marketing manager at State.

“While State will always be here to help Kiwis get back on their feet if they make a mistake, our customers tell us time and again that preventing mistakes from happening in the first place is always preferable to dealing with the aftermath.”