Snickers: #SnickersGate by CLM BBDO
- Location:
For the last 10 years, Snickers's base line campaign has been 'you're not you when you're hungry'. In collaboration with CLM BBDO, the brand has gone to the extreme to imagine what would happen if its team members too were not themselves on starvation.
A few days ago, the brand deliberatly put Bounty bars inside Snickers packagings. Immediately the story spread around on Twitter with the hashtag #Snickersgate.
FYI : the allergens are the same for these two products, the brand has not exposed its consumers to any risks.
Credits
Benjamin DESSAGNE
Creative Director
Stéphane SANTANA
Creative Director
Julien LEMOINE
Vice president
Théophile ROBAGLIA
Artistic Director
Joseph ROZIER
Copywriter
Judith ROMERO
Sales Director
Meigge SAUVAGET
Customer Director
Lisa PERROT
Advertising Manager
Fabio IAZZETTA
Head of Social Media
Youcef BOUALEM
Social Media Consultant
Isabelle DARROMAN
Head of TV Production
Pierre BOUDIN
Producer
Philippe BIENAIMÉ
Video Editor
Laurianne FREGUIN
Post-producer
Marion WEILL-COLLANGE
Communication & Influence Manager
Fanny SACHOT
Communication & Influence Consultant
Production credits
BIG PRODUCTION
Production
Christophe DEROO
Director - Chief Operator
Nazha DHAMANI
Production Director
Marc FUENTES
Production Director
Nizar EL TAYEB
Producer
SCHMOOZE
Sound
BACK-UP
Calibration
