Cheil Worldwide and Uniqlo launched the HEAT TECH WINDOW campaign to promote Uniqlo's heat-generating thermal wear, and keep people warm in cold weather.
HEAT TECH WINDOW uses bubble wrap, with its layer of air insulation blocking heat conduction between the outdoor and indoor, raising the room temperature by 2-3 degrees Celsius on average.
The HEATTECH logo was printed on each window, which was sized for the average Korean window, 500,000 were handed out to customers at Uniqlo stores in Korea, turning their windows into out of home ads for Uniqlo.
Chief Creative Officer: Wain Choi
Creative Director, Art Director: Sungphil Hwang
Creative Director, Art Director: Hyungkyun Oh
Junior Art Director: Taeyul Ko