Old Navy: Old Navy's Fight Night starring Amy Schumer by Chandelier
- Location:
Up until Black Friday, Old Navy is giving shoppers 50% off of their entire purchase plus a chance to win $100,000. To promote the deal, Chandelier has created a humorous spot for Old Navy featuring Amy Schumer. In the spot, Schumer agrees to participate in a "celebrity boxing match" so she can make $100,000, win or lose. But when she sees her frightening opponent - and realizes she's the only celebrity participating - she panics and asks if there's an easier way she can make $100,000. When she hears about Old Navy's deal, she quickly leaves the match and scurries to Old Navy.
Credits
Creative Director: Lena Kuffner
Creative Director: Richard Christiansen
Copywriter: Josh Meyers
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Account Coordinator: Taylor Kraus
Production Company: The Directors Bureau
Director: Roman Coppola
Managing Director / EP: Lisa Margulis
Executive Producer / HOP: Elizabeth Minzes
Line Producer: Julie Sawyer
Director of Photography: Mauro Fiore
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Raná Martin
Telecine: C03
Colorist: Dave Hussey
Audio Post: Heard City
Mixer & Sound Design: Philip Loeb
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn
