Carlton United Breweries (CUB): Zero to Hero

Aussies are being encouraged to quit sugary soft drinks and drink non-alcoholic beer in a national campaign from Carlton & United Breweries.

CUB is looking to leverage the popularity of non-alcoholic beer, which has seen 13-fold growth in sales the last six months. Carlton Zero alone has attracted around $10m in sales since its launch in September and the brewery claims it is one of the “most successful” launches in its 180-year history.