Burberry: Open Spaces by Megaforce
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British fashion house Burberry has unveiled a surreal campaign that takes viewers on a journey through the freedom of imagination. Blurring the lines between reality and fantasy ‘Open Spaces’ was created by Megaforce and produced by Riff Raff Films.
Italian fashion designer and chief creative officer of Burberry Riccardo Tisci collaborated on the film direction with Megaforce to bring the vision to life. The video features four bold individuals bounding weightlessly through fields, twisting high above a towering forest and floating beautifully over a cliff edge.
Symbolism plays a huge role in the film and towards the end we see the characters being magnetically pulled together, becoming one entity flying through the sky – a nod to our interconnectedness with nature and one another.
Credits
Agency & Production: Riff Raff Films
Creative & Direction: Megaforce
Exec Producer/Owner: Matthew Fone
Producer: Cathy Hood
Production Manager: Laura Duffy
Production Assistants: Laura Heilanen, Michelle Cheung
Choreographer: (La)Horde
Casting Director: Kharmel Cochrane Casting
Stylist: Ana Steiner
Dop: Justin Brown
Locations: Carl Fairall, Salt Films
1st Ad: Benji Edwards
Gaffer: Craig Davis
Make-Up Artist: Gemma Smith-Edhouse
Hair Stylist: Hiroshi Matshushita
Camera: Panavision
Stock: Kodak
Film Processing: Cinelab
Editor: Joe Guest
Edit House: Final Cut London
Post House: Moving Picture Company
2d Creative Director: Alex Lovejoy
Post Producer: Ryan Hancocks
Colourist: Emiliano Serantoni
Sound Design: Sam Ashwell, 750mph
Tracking Vehicles: Bickers
Client: Burberry
Chief Creative Officer: Riccardo Tisci
Vp Creative: Rachel Crowther
Senior Art Director: Al Watts
Assistant Art Director: Louis Gabriel
Assistant Art Director: Harry Brady
Lead Producer: Will Preston-George
Senior Producer: Asha Joneja
Production Coordinator: Katie Wright
Production Assistant: Geneva Stalker
Director Of Styling: James Campbell
Stylist Assistant: Donnika Anderson
Stylist Assistant: Amy Louise Ryall
Junior Stylist: Thomas Ramshaw
Styling Assistant: Devonute Williams-Dyer