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Budweiser: Change is in the Air

Client: Budweiser
Date: Apr 2021
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Did you know that every single can, bottle and keg of Budweiser in the UK has been brewed with 100% renewable electricity since January 2021?

Well, now you do, as Budweiser is drawing attention to its commitment to sustainability and the future of the planet.

According to Bud, if every one of the 8.5 billion pints drunk every year in Britain was brewed with 100% renewable electricity, this would save more than 350 million tonnes of C02 entering the earth’s atmosphere. That’s the equivalent of planting 500,000 trees.

To accompany the announcement, Budweiser has revealed a film set to the iconic Bob Dylan track ‘Blowin’ in the Wind’. The ad opens with a close-up of a dalmatian, its ears and face flapping against the breeze as it is towed through a field of barley by Budweiser’s Clydesdales.

As the camera pans out it reveals an epic landscape dotted with Budweiser wind turbines with supers announcing that every Budweiser is now brewed with 100% renewable electricity.